Loyall® premium pet food becomes the official pet food of RFD-TV

 

Nutrena® brand representatives announced today that its Loyall^® premium pet food line will become the official pet food of RFD-TV beginning this fall.

 

RFD-TV is a 24-hour TV network targeted at rural America, with programming focusing on topics like agriculture, equine, music, entertainment, and the rural lifestyle. The Loyall^® pet food brand will now reach more than 40 million homes nationwide through primetime commercials and other promotional opportunities.

 

“As a Loyall^® pet food customer, I’m pleased to feature this product line on our network,” said Patrick Gottsch, founder and president of RFD-TV. “I know that of the millions of people who tune into our network every day, there are many searching for a pet food they can rely on, and we’re pleased to help introduce them to Loyall® brand pet food.”

 

The Loyall^® product line consists of eight dry dog and cat formulations and comes in 20, 40 or 50 pound bags, featuring tear-and-water-resistant packaging that’s easy to open and re-close. Loyall® products are specially balanced by Nutrena® brand nutritionists for a variety of pet ages and lifestyles.

 

“We’re looking forward to working with RFD-TV because we share a similar goal of delivering information and quality products to people who are passionate about their animals,” said Frank Ziacik, pet food category leader for Cargill Animal Nutrition.  “We’re confident that this partnership will benefit the network and ag retailers alike as we introduce more pet owners to the benefits of Loyall^® pet food.”