Loyall® premium pet food becomes the official pet food of RFD-TV
30 October 2008
Contact: Jodi Dallman, (952) 984-1827, jodi_dallman@cargill.com
Liz Pearce, (952) 742-6202, elizabeth_pearce@cargill.com
MINNEAPOLIS – Nutrena® brand representatives announced today that its Loyall® premium pet food line will become the official pet food of RFD-TV beginning this fall.
RFD-TV is a 24-hour TV network targeted at rural America, with programming focusing on topics like agriculture, equine, music, entertainment, and the rural lifestyle. The Loyall® pet food brand will now reach more than 40 million homes nationwide through primetime commercials and other promotional opportunities.
“As a Loyall® pet food customer, I’m pleased to feature this product line on our network,” said Patrick Gottsch, founder and president of RFD-TV. “I know that of the millions of people who tune into our network every day, there are many searching for a pet food they can rely on, and we’re pleased to help introduce them to Loyall® brand pet food.”
The Loyall® product line consists of eight dry dog and cat formulations and comes in 20, 40 or 50 pound bags, featuring tear-and-water-resistant packaging that’s easy to open and re-close. Loyall® products are specially balanced by Nutrena® brand nutritionists for a variety of pet ages and lifestyles.
“We’re looking forward to working with RFD-TV because we share a similar goal of delivering information and quality products to people who are passionate about their animals,” said Frank Ziacik, pet food category leader for Cargill Animal Nutrition. “We’re confident that this partnership will benefit the network and ag retailers alike as we introduce more pet owners to the benefits of Loyall® pet food.”
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About RFD-TV:
Now, in its 8th year of broadcasting, RFD-TV proudly serves the needs and interests of rural America, horse lovers, farmers & ranchers with traditional, family-oriented television programming. RFD-TV and RFD HD are distributed on DIRECTV, DISH Network, Mediacom, Charter, NRTC, Bresnan, Verizon FiOS TV, and Comcast cable systems in all 50 states, serving over 35 million U.S. homes, with another 19 million homes in Brazil. RFD-TV The Magazine, the network's bi-monthly program guide, was launched in July of 2003. For more information on individual shows and their schedules, please visit http://www.rfdtv.com/
About Loyall® premium pet food:
Building on Nutrena’s 80-year history in the care and feeding of animals, LoyallTM premium pet foods are specially formulated to individual pets’ needs. The eight Loyall® dog and cat formulations are dry and come in 20-, 40- or 50-pound re-closable packages. Loyall® petfood is available exclusively at ag-retail outlets around the United Sates. For more information, visit www.loyallpetfood.com.
About Nutrena® products:
A brand of Cargill Animal Nutrition, the Nutrena® brand manufactures and markets a complete line of horse feeds and supplements that help horses maintain optimal health throughout all stages of life. Vitality®, Life Design®, SafeChoice™, XTN™, Empower®, and Legacy® are among the premium horse feeds sold under the brand by more than 2,800 Nutrena® dealers nationwide. With the highest-quality ingredients used and the most up- to-date nutritional technology employed, the Nutrena® brand is committed to the health, well-being and safety of horses everywhere. For more information on Nutrena® products, visit www.nutrenaworld.com.
About Cargill:
A business unit of Cargill, Incorporated, Cargill Animal Nutrition (www.cargillanimalnutrition.com) is a customer-focused organization working to bring product and service solutions to producers. Cargill is an international provider of food, agricultural and risk management products and services. With 160,000 employees in 67 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed.
